Introducing the VIP Lounge by Sobha Realty

We’re delighted to introduce Sobha Realty as the host of the first-ever V.I.P. lounge at The Luxury Property Show!

The V.I.P. lounge will provide guests with a luxurious space in which to relax, network with other guests from around the world, and learn more about Sobha Realty’s offering in the real estate sector.

Sobha is a multi-national, multi-product group with headline investments in the UAE, the Sultanate of Oman, Qatar, Bahrain, Brunei and India. Founded in 1976 by a first-generation Omani entrepreneur, PNC Menon, as an interior design firm, it is now one of the most respected names in the region.

While taking a moment from the show at Sobha’s exclusive V.I.P. lounge, guests can explore the company’s ‘backward-integrated’ concept that has placed them at the forefront of residential developments. With all its key competencies and expertise in-house, Sobha has all the resources to deliver a project from conceptualisation to completion, all the while keeping to the most exacting of standards.

The firm has thus far developed over 95 million square feet of residential and commercial projects, and currently has 71 on-going projects with a developable area of 101 million square feet.

The Sobha Hartland Community

And their portfolio certainly has the ‘wow factor’ for luxury property investors. Take the Sobha Hartland project, for instance. Launched in 2014, it’s a $4 billion, mixed-use development, comprising resort-style luxury housing and encompassing 8 million square feet of freehold community in Mohamed bin Rashid Al-Maktoum City. Despite the desert climate, 30% of the land is reserved for greenery and – investors take note – it is the only freehold community located right on the Dubai Water Canal. Its location puts it in the epicentre of Dubai, with easy access to the city’s hottest attractions, including the Burj Khalifa, Meydan Racecourse, Ras Al-Khor Wildlife Sanctuary and more.

As for the properties, you can expect a collection of limited ultra-contemporary villas, townhouses, and modern mid- and high-rise apartments. Residents will have use of a luxury clubhouse, two international schools, three boutique hotels, premium restaurants, retail, a spa, a community mall and leisure centres.

The sponsorship by such an experienced name in the industry only adds to the appeal of our V.I.P. lounge as the perfect destination at The Luxury Property Show to network with fellow attendees and exhibitors.

The Luxury Property Show runs from 31st October to 1st November at Olympia. Claim your VIP tickets online now, while they last.

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